For years, badge engineering, which involves applying various brand names to essentially the same vehicle platform, has been a cornerstone strategy for the American automotive sector. This approach remains prevalent across numerous market segments even now. Both Nissan and Mitsubishi are currently exploring this tactic, beginning with a
new Mitsubishi crossover
according to the Nissan Leaf in 2026.
Recently, Nissan unveiled the updated Leaf, presenting us with an all-electric crossover rather than the familiar hatchback design we’ve seen over the years. This model marks the company’s inaugural vehicle equipped from production with a Tesla NACS connector. Additionally, Nissan mentioned they plan to include enhanced premium amenities when this new version hits the market.
As part of this agreement, Mitsubishi acquires a fresh crossover, whereas Nissan also benefits significantly. They plan to introduce a new plug-in hybrid variant inspired by one of Mitsubishi’s models, presumably the Outlander PHEV. Beyond releasing a brief preview image, Nissan has not disclosed further specifics about the car. Most industry watchers anticipate that it will be unveiled as an electric iteration of their well-liked Rogue SUV.
As Nissan faces challenges from trade tariffs, they have disclosed plans for increased production of Rogues at their Tennessee plant. Additionally, they intend to enhance manufacturing levels at their Mississippi site due to escalating import taxes on cars. This step aims to elevate the Tennessee plant’s productivity beyond fifty percent, aiding them in avoiding tariffs and maintaining employment stability; however, this strategy might be subject to alteration amid the current volatile economic climate.
[Images: Nissan, Mitsubishi]
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