Watch out Elon Musk, there’s a new Tesla on the scene.
A
A company named Tesla EV Motors has been established in Texas.
based in Austin, located less than 20 miles away from the Tesla Gigafactory.
The
a new firm headed by President and CEO Dan Thomas
is aiming to create “the people’s car,” designed by and for Americans.
We ultimately believe it won’t be competing with Tesla,” Thomas stated to the American-Statesman. “Instead, we anticipate it will force them to adjust their strategy to vie with us.
The introduction of the new company coincides with significant criticism faced by Musk’s automobile business due to his association with President Donald Trump.
Tesla profit fell 71% in the first quarter of 2025
With a decline in overall revenue by 9% and a drop in automotive sales by 20% relative to the previous year’s quarter, Musk announced his intention to reduce his involvement in leading the newly formed Department of Government Efficiency (DOGE).
Even though Thomas regards Musk as intelligent and generally backs him, he opposes the CEO’s position at Tesla and feels that the corporation has “moved away” from its mission to provide top-notch electric cars to customers.
Although numerous electric vehicles are now being produced by companies like Tesla as well as various others, it’s unfortunate that they began during an era with limited technological resources, and most parts used initially were sourced from China and other areas,” explained Thomas. “Our vision involves crafting a vehicle entirely manufactured in the USA. We plan to revamp the design, focusing on lightweight yet durable materials, along with sturdier elements—all domestically produced. This initiative aims to unite major and minor American enterprises across the country in contributing towards what could become known as ‘the people’s car.’
The firm presently employs two individuals, and Thomas mentioned that they are actively seeking funding and aiming to bring onboard engineers and designers for their initiatives. In addition to developing a new electric vehicle, Thomas stated that a significant portion of their strategy involves promoting and backing EV infrastructure improvements.
wireless electric roadways
that are presently happening in Michigan and California.
Thomas mentioned that they chose the name Tesla EV Motors for their company to ensure there was no ambiguity regarding the kind of vehicles they intend to produce. Additionally, he highlighted the significance of manufacturing a fully American-built car in line with President Trump’s objectives.
Trump, since the start of his term in January, has
repeatedly expressed his wish to strengthen American manufacturing and reduce dependence on China
, imposing taxes on numerous imported goods from the nation.
“I don’t believe we’re encroaching upon Tesla, Elon’s enterprise,” Thomas stated. “We aren’t taking his design concepts. We aren’t attempting to poach his employees. We aren’t undertaking any clear hostile moves towards them. In reality, I quite admire Elon Musk. I find him to be a highly charismatic individual. He serves as an inspiration for many aspiring business owners. However, his company isn’t delivering the standard of goods that Americans rightfully expect.”
The article initially appeared on the Austin American-Statesman.
Key points regarding the emerging electric vehicle firm aiming to supersede Elon Musk’s Tesla
