- There has been a decline of 45.9% in sales within Germany and an even sharper decrease of 62% in the UK.
- As Tesla faces challenges, several of its electric vehicle competitors have experienced an increase in sales.
- Decreases have also been observed in Spain, Belgium, and the Netherlands.
To say Tesla’s European sales are plummeting would be an understatement. Following a period of gradually decreasing figures, April proved to be exceptionally tough for their sales.
electric vehicle
Manufacturer. Major markets such as Spain, Germany, Belgium, France, and the UK experienced notable declines, causing Tesla to question whether they can regain their momentum shortly.
Germany
It appears that Tesla’s challenges are particularly pronounced here. In April, the company managed to sell only 885 vehicles in the country, which represents an astounding decline of 45.9% when compared to the previous year’s figures for the same period. As of now, Tesla has sold 5,820 vehicles in Germany this year, reflecting a significant decrease of 60.4% from what was reported at this time in 2023. It’s worth noting that this downturn occurs against the backdrop of having their sole European manufacturing facility located within the nation’s borders; thus, these outcomes suggest that matters aren’t unfolding as anticipated.
Read:
Tesla Sales Plunge Over 80% in Sweden And That’s Only the Start
It’s evident that the prevailing public opinion regarding
Tesla’s
The CEO, Elon Musk, significantly influences the company’s falling sales this year. He has dedicated much of his time to associating with contentious individuals such as Donald Trump and becoming an influential figure in American politics. Furthermore, his open backing of a right-wing German political group before their recent national election has undoubtedly added to the criticism faced by the company.
Tesla has begun redirecting Europe’s supply of its top-selling Model Y to the newly refreshed ‘Juniper’ version. Despite the fact that deliveries of this latest model have commenced locally, sales figures aren’t reflecting the expected boost in performance.
While Tesla faced challenges in Germany, several competitors experienced growth. BYD, which remains a fairly recent entrant into the German market, saw its vehicle sales surge by 755.7%, reaching 1,566 units in April compared to the previous year’s figures. Its cumulative sales for this year have climbed by 384.5% to total 2,791 units so far. Additionally, MG witnessed an uptick of 34% in its April sales. Meanwhile, Polestar announced a 47.1% rise in sales, having moved 303 units during the same period.
It’s not much better in the UK, where Tesla sales absolutely cratered in April. With only 512 units sold, the company saw a 62% drop compared to the year before. This is bad, even by bad-news standards.
Tesla is also facing difficulties in various other European nations.
Spain
In April, sales decreased by 36% overall. The reduction reached 55% in Belgium, whereas France experienced a 59% decrease, Denmark faced a 67% fall, and Sweden witnessed an astounding 81% plunge. To be direct about it, Tesla’s hold on the European market is diminishing more rapidly than the value of an electric vehicle at a closing auto showroom.
Germany April 2025 Sales
|
Brand |
APR-25 |
Diff. APR-24 |
YTD-25 |
Diff. YTD-24 |
| ALFA ROMEO | 660 | +14.6% | 2,594 | +18.4% |
| ALPINE | 98 | +139.0% | 247 | +30.0% |
| ASTON MARTIN | 4th | -89.7% | 8th | -93.0% |
| AUDI | 15,509 | -16.7% | 63,653 | -2.9% |
| BENTLEY | 42 | -51.7% | 206 | -24.0% |
| BMW | 22,540 | +4.2% | 76,704 | +2.0% |
| BYD | 1,566 | +755.7% | 2,791 | +384.5% |
| CADILLAC | 9 | -50.0% | 37 | -39.3% |
| CHERY | 4th | X | 4th | X |
| CITROEN | 4,602 | -13.5% | 16,254 | -23.1% |
| DACIA | 5,122 | -10.1% | 22,585 | -6.9% |
| DAF TRUCKS | 1 | X | 1 | X |
| DS | 219 | -17.4% | 1,366 | +44.9% |
| FERRARI | 181 | -8.1% | 640 | -15.0% |
| FIAT | 6,799 | +30.2% | 17,085 | -20.0% |
| FISKER | – | -100.0% | 1 | -99.1% |
| FORD | 9,534 | +15.2% | 35,352 | +4.1% |
| GWM | 133 | -46.2% | 707 | -12.7% |
| HONDA | 634 | -9.4% | 2,621 | +5.3% |
| HYUNDAI | 8,239 | -9.5% | 28,580 | -10.6% |
| INEOS | 35 | +2.9% | 120 | -44.7% |
| IVECO | 114 | +3.6% | 348 | -5.9% |
| JAGUAR | 11 | -95.3% | 178 | -82.1% |
| JEEP | 983 | -1.2% | 4,302 | +3.8% |
| KGM | 147 | -24.6% | 954 | +31.8% |
| KIA | 6,015 | -8.3% | 19,902 | -16.2% |
| LAMBORGHINI | 118 | +9.3% | 488 | +7.5% |
| LANCIA | – | X | 1 | – |
| COUNTRY ROVER | 1,389 | +15.1% | 4,723 | +5.3% |
| LEAPMOTOR | 314 | X | 987 | X |
| LEXUS | 464 | +4.7% | 1,544 | +10.4% |
| LOTUS | 27 | +3.8% | 125 | +40.4% |
| LUCID | 6 | -76.9% | 41 | +10.8% |
| LYNK & CO | 18th | -10.0% | 54 | +100.0% |
| MAN | 130 | -2.3% | 494 | +7.9% |
| MASERATI | 96 | +23.1% | 245 | +23.1% |
| MAXUS | 24 | +242.9% | 46 | +119.0% |
| MAZDA | 3,029 | -24.8% | 13,649 | -13.7% |
| MERCEDES | 22.196 | -1.6% | 82,772 | -3.4% |
| MG ROEWE | 1,747 | +34.0% | 7,245 | +26.1% |
| MINI | 2,782 | +10.7% | 9,485 | -11.2% |
| MITSUBISHI | 1,829 | -4.1% | 6,948 | -43.1% |
| MORGAN | 8th | +100.0% | 27 | +50.0% |
| NIO | 19th | -64.2% | 83 | -46.5% |
| NISSAN | 2,801 | +0.8% | 12,178 | +1.6% |
| OPEL | 11,486 | +20.7% | 35,642 | -23.6% |
| PEUGEOT | 5,212 | -2.9% | 20,773 | +2.4% |
| POLESTAR | 303 | +47.1% | 1,158 | +38.4% |
| PORSCHE | 3,154 | -23.5% | 11,115 | -31.8% |
| RENAULT | 4,234 | +3.6% | 18,137 | +32.4% |
| ROLLS ROYCE | 22 | -26.7% | 123 | +3.4% |
| SEAT | 13,670 | +12.0% | 57,514 | +19.1% |
| SKODA | 18,891 | +22.0% | 69,005 | +7.2% |
| SMART | 270 | -82.4% | 1,281 | -76.3% |
| SUBARU | 337 | -16.4% | 1,418 | -10.5% |
| SUZUKI | 2,084 | +5.7% | 8,180 | -6.9% |
| TESLA | 885 | -45.9% | 5,820 | -60.4% |
| TOYOTA | 6.205 | -17.3% | 24,653 | -16.4% |
| VINFAST | 12 | +500.0% | 67 | +204.5% |
| VOLVO | 5,194 | -8.1% | 21,429 | +1.9% |
| VW | 49,393 | -2.7% | 187,746 | +3.8% |
| XPENG | 207 | X | 639 | X |
| OTHER | 971 | -10.1% | 4,224 | |
| TOTAL | 242,728 | -0.2% | 907,299 | -3.3% |
