Research indicates that purchasers are receptive to hybrid pickup trucks, particularly if they feature a Nissan logo.
- The market research company AutoPacific indicates that almost one-third of those who purchased Nissan trucks stated they might contemplate acquiring a plug-in hybrid electric vehicle (PHEV) pickup truck from the same brand.
- This week, Nissan presented a PHEV variant of the Frontier Pro pickup truck at the Shanghai Auto Show.
- Nissan states that the Frontier Pro PHEV will not be available in the United States.
Many manufacturers are now focusing their efforts on producing fully electric, large, high-end pickup trucks. Just the other day,
Volkswagen
smashed the dreams of all budget electric vehicle hatchback enthusiasts into bits when it made the announcement.
won’t be bringing the ID.1 or ID.2 to the United States.
And instead would concentrate on developing another electric pickup truck aimed at the US market.
However, with the launch of the new
Nissan Frontier
At the Shanghai Auto Show this week, along with the attention surrounding it, made me ponder over what car manufacturers are getting wrong.
I’m unsure about which sales figures they’re examining or the prognostications they’re relying on, but it’s increasingly evident that large electric pickups may not be the way forward, regardless of their quality.
The Cybertruck is stranded at dealer lots.
With motivations to kickstart production, Ford has experienced periods where manufacturing of the F-150 Lightning at theirDearborn, Michigan facility has slowed down. As for inquiries regarding that issue, forget it.
The Silverado EV doesn’t have great resale value.
Even though certain large electric pickup trucks haven’t performed well in terms of sales, research from AutoPacific indicates that many individuals are still interested in having an electrified vehicle equipped with a cargo area. However, this demand isn’t for full-sized trucks but rather different configurations.
When we’ve polled prospective buyers of mid-size pickups, our AutoPacific study revealed that 23% expressed an interest in a PHEV model—a significant contrast from the mere 14% who showed preference for purely electric options,” noted Robby DeGraff, Manager of Product and Consumer Insights at AutoPacific. The same trend was observed among purchasers of full-sized trucks; they exhibited greater enthusiasm for vehicles with plug-in hybrid engines over those solely powered by electricity.
Moreover, DeGraff pointed out that the interest in a PHEV pickup truck rises to almost one-third of potential purchasers when Nissan, considered separately from the overall pool of truck buyers, is factored into the equation.
It’s truly disappointing that Nissan insists they have no intentions of introducing the PHEV pickup to North America. Despite the fact that the Chinese Frontier Pro PHEV might only manage around 84 miles ofEV range which may fall short when measured against the U.S.EPA standards, this distance shouldstill sufficefor numerous potentialpickup truck owners who preferelectric motoring withtheengine off. ShouldNissan wish to gaugehowa plug-in hybrid-electric vehicle(phev)pickupmightfareinNorthAmerica,theyneedonlyexamineitsperformanceinthecloseby marketslikeMexicoorAustralia,where
The BYD Shark is getting underway.
To gain significant ground. Maybe this time, an established car company might outpace a Chinese electric vehicle manufacturer, particularly in the American market.
Actually, the desire for a mid-sizedpickup truck as a PHEV appears to be closely correlated.
the unveiling of the Slate pickup truck.
Indeed, with its 150-mile range and single motor setup, towing or hauling over long distances might not be feasible. However, this isn’t the whole picture. The pricing and practicality of the Slate pickup truck, as well as a hypothetical mid-size plug-in hybrid electric vehicle (PHEV) model, render these options much more appealing compared to larger trucks for numerous buyers. Many cannot justify the almost six-figure pricetag associated with full-size alternatives.
vehicles such as the Rivian R1T
or
Tesla Cybertruck.
Slate Auto EV Truck
Should Slate and Nissan achieve success with their relatively compact electric pickups, this might encourage other car manufacturers to shift focus away from oversized electric vehicles towards developing smaller and more affordable models instead.
Contact the author:
Kevin.Williams@InsideEVs.com
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